The concept of Gucci’s W.O.M. Night was to throw a secret underground techno rave. No invitations. No guestlist. Only word of mouth (W.O.M.).
We teamed up with creative collective Ignaz from Frankfurt to let them plan their own rave at the old abondened Siemens headquarters.
For them, by them.
It was basically the anti-event with none of the usual event set-ups and no Gucci branding at all.
All guests were gifted with a highly limited Gucci book that was sent to them via post weeks after the party.