ASICS GEL-1090
ASICS
ASICS GEL-1090 campaign included the creation of a face filter and the conception, production and creation of a seeding kit.
We've created an Instagram face filter representing elements of the shoe and activated it with influencers from London and Paris.
The campaign's digital experience further resulted in a local fly poster campaign.
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To communicate some of our core values we produced a silk scarf under the theme of a “handshake” and “harmony” - made in italy.